Visual Thinking Lab

We study visual thinking: how it works, and how education + design can make it work better.


We study how leveraging the visual system - the largest single system in your brain - can help people think, remember, and communicate more efficiently. Our basic research is inspired by real-world problems, guiding our laboratory toward the most interesting basic research questions, while producing results that translate directly to science, education, business, & design.


Data Visualization

Visual Attention

Visual Structure


Opportunities in the lab!

We are always looking for enthusiastic undergraduates interested in learning about visual cognition research.

Please email our lab manager at with a resume and cover letter if interested.

Professor Steven Franconeri will consider new graduate students for admission for Fall 2021. Prospective PhD students are welcome to apply to the Psychology graduate program.